Performance Marketing Officer

Job description

Gyana is looking for some Saas Performance Marketing super stars.


The Opportunity

We are looking for a ‘Performance Marketing Officer’ who is passionate to drive the marketing department’s commercial performance through systematic campaign-specific results and overall measurement. You will work closely with all marketing teams in target-setting as well as post-campaign evaluations.


The Role
You will have end-to -end responsibility of the company’s demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging content, hands-on campaign optimization, analytics and reporting, as well as social media channel management.


This is a collaborative role where you will collaborate with the engineering, IT, search marketing, and operations departments in an effort to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.


In this collaboration, you will build in-house marketing automation for the purpose of enhancing the marketing department’s efforts. You will also ensure that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.


Additionally, you will be responsible for reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales. At this capacity, you will also work closely with the Public Relations department in an effort to gain a clear consumer perception and better understand their needs.


The ideal candidate will be a self-starter, understands saas marketing, combining analytical mind and creative capabilities, with a "gets-things-done" attitude, who would thrive in a dynamic and entrepreneurial environment.


Why should you join us?

We are looking for like-minded stellar human beings with high integrity who are passionate and enthusiastic in saas performance marketing to enable high customer growth.


"Employees are the primary resource that can steer the company towards success or failure.” – Joyeeta Das, Founder & CEO, Gyana


We believe in equal opportunities for all talented people.


About Gyana:

Gyana (means "knowledge" in Sanskrit).

Gyana is a London based startup that makes technology to democratize data sciences. Our flagship tool VAYU helps anyone become a data scientist with few clicks. Since 2016, Gyana has been at the forefront of demystifying deep tech with no-code platforms, facilitating data insight and clarity for millions of people across the globe and ushering in a new era of citizen data science.

Job requirements

RESPONSIBILITIES:

  • Team player: Working together and collaborating with marketing team
  • Developing and executing multi-channel performance marketing strategy
  • Plan, define and execute demand generation funnel for SaaS platform
  • Manage daily operations of paid display and programmatic campaigns, organic and paid social media.
  • Provide hands-on optimization of ad campaigns across all marketing channels towards the company’s performance KPI, with an emphasis on LTV, retention and repeat buy metrics
  • Produce engaging and creative content
  • Analyse campaign performance data and constantly optimize to generate growth and ensure client satisfaction and renewal
  • Working together with marketing team to manage social media presence and increase engagement across all platforms, including Facebook, Twitter and LinkedIn
  • Consolidate and build internal and external reports for clients analysing KPI achievements and assess the success of campaigns


REQUIREMENTS:


Mandatory:

  • At least 2 years’ experience in campaign management / ad ops role utilizing ad tech platforms and web analytics tools, including Facebook advertising, LinkedIn, Twitter and Google Analytics and other tools in this category.
  • An analytical mindset and methodical approach –  an ability make recommendations based on statistics.
  • Acute attention to accuracy and detail
  • Excellent organizational skills, often working to tight deadlines
  • Strong tech and computer skills including advanced knowledge of MS Excel, MS PowerPoint and CRM systems.

Advantage:

  • Knowledge of marketing tools such as HubSpot, Zapier, Mailchimp or similar – a plus.
  • Creativity and an eye for design.
  • Native-level English, both spoken and written (essential). Additional languages – a plus!
  • Willing to wear multiple hats and roll up your sleeves to get the job done.